My story
I grew up near Chicago and started out as an actor, performing on stages across Chicagoland, including The Second City and The Annoyance Theatre, and working on film projects.
My first taste of marketing came from trying to save the Buffalo Theatre Ensemble at College of DuPage. We made YouTube videos, ran Facebook ads and gathered more than 1,000 petition signatures, and the company came back. That was it for me. I went to Purdue for a master's in Integrated Communications and Advertising and moved into marketing full time.
Over 13 years I've worked in search at agencies including Envisionit, WPP and VML, for brands like Coca-Cola, Discover, L'Oréal and Sanofi. Today I'm an AI SEO Director at Level Agency, where I lead AI search strategy and help win new business.
I think organic is one of the most undervalued growth channels out there, especially now that AI is changing how people find things. My job is to help brands grow it.
Fun facts
- I was a Cast Member at Walt Disney World Resort, working as a bellhop at The Twilight Zone Tower of Terror.
- I'm directly descended from Robert the Bruce and William the Conqueror.
- I've been named "World's Greatest Cat Dad" by my cat, Yukie.
- Britney Spears follows me on Twitter/X, and I have no idea why.