Proof.
Measured on visibility, AI search and conversions.
Visibility is measured as Google search impressions and average position. AI search figures come from AI visibility tracking and GA4. Conversion and revenue figures come from client analytics. Client names stay private.
Search that compounds.
Work done this quarter keeps paying next year. That is why I run search as a channel, not a project.
I advise CMOs and marketing leaders on search, and I step in to lead programs when a team needs it. Every engagement starts with a clear read on where demand is heading and ends in reporting a CFO can follow.
AI search sits inside that work. It gets measured the way organic does: visibility, citations and conversions.
Enterprise technical SEO
Technical, content and authority work, prioritized by revenue impact and sized to the team that has to build it.
AI search and GEO
How ChatGPT, Gemini, Perplexity and AI Overviews read your brand, and a plan to earn the citation.
Search program leadership
Interim or fractional leadership, team building, and the roadmap and measurement to run search as a channel.
Executive audits and buy-in
Search and AI visibility audits turned into strategies that executives fund.
Diagnose
Where demand sits, where the site loses it, and what AI systems see when they read the brand. Technical, content and measurement in one read.
Roadmap
A quarter by quarter plan ranked by revenue impact and effort, agreed with the people who have to build it.
Build
Weekly releases with engineering, content and analytics in the same room. Migrations and AI search work run inside the same plan.
Report
Visibility, citations and conversions in the terms a CMO and CFO use.
Brands I’ve helped grow
Household names, healthcare networks, universities and trade schools, across more than a decade of search work.
10+ years in search.
I started in search at Publicis on General Motors. Since then I’ve run global SEO at WPP and VML, and led professional services clients at Envisionit. For most of that time I also ran my own SEO consultancy for global beauty, financial services and real estate brands, building their search strategies and running the workshops that brought their executives into the decisions. Today I lead AI search strategy for enterprise brands. Based in Chicago, with a master’s in integrated communications and advertising from Purdue.
What people say
“I know more about my business after this call than anyone has taught me at the company or at my current agency since I started a few months ago.”
“Brian is wonderful to work with. He is thoughtful, strategic, and what I’d call a ‘truthseeker’. He is extremely AI-forward in his work and brings all his clients a TON of value in that regard.”
“Brian possesses a unique ability to quickly grasp new concepts and understand project deliverables with minimal guidance.”
“Brian has an exceptional blend of leadership, empathy, and strategic vision, making him stand out as a remarkable manager.”