01
AI search and GEO
I lead programs that measure and grow how ChatGPT, Gemini, Perplexity and Google AI Overviews describe and cite a brand.
What I lead
- Prompt, citation and share-of-voice tracking across AI platforms
- Brand accuracy and sentiment governance
- Entity and content strategy built for AI retrieval
- Executive reporting that ties visibility to pipeline
02
Enterprise technical SEO
Replatforms, redesigns and index sprawl are where enterprise brands lose search equity. I protect it and grow it.
What I lead
- Migration governance from URL mapping through post-launch
- Index and crawl governance for large sites
- Structured data and performance standards
- Cross-functional alignment with engineering and product
03
Search program leadership
Strategy only matters if it ships. I build the roadmap, the measurement and the team to deliver it.
What I lead
- Multi-year search roadmaps tied to revenue goals
- Measurement frameworks across SEO and AI search
- Team development and AI-enabled workflows
- Partnership with paid, content and product leaders
04
Growth and new business
I turn search audits into strategies that win executive buy-in, and I’ve led the search side of competitive new business pitches.
What I lead
- Executive search and AI visibility audits
- Pitch strategy and storytelling
- Board and C-suite presentations
How I operate
Evidence firstCrawl, analytics and AI visibility data set the agenda.
Focus on impactA short list ranked by business impact. No 200-item audit.
Accountable to revenueEvery program reports on what moved the business.